We have some good news for all our loyal friends, neighbors, and amazing customers. As you know, my family and I have operated DeMers Automotive in beautiful Midtown Longmont for 34 years now. We have deep roots in the Longmont area and love this growing town. Myself, my daughter Megan and our technician staff have thoroughly enjoyed offering the best, down-home automotive service to our community since 1993 when I bought the business from Dad.

My wife and I have considered retirement for some time. We have worked hard and enjoyed both our professional and personal lives here but feel it’s time for a change; life is short after all. Time for more camping and enjoying our family. But we wanted to make sure whoever takes over our business will care for our customers and our Longmont community as we have.

Early this year, we met another amazing Colorado family, the Pridemores. They have an incredible 31-year reputation in the automotive service business here in the Front Range. The three brothers, Al, Vince, and Dwight, own and operate 3 Pride Auto Care — Full-Service Tire and Auto Centers in the Denver metro area along with the Mr. Transmission shop in Parker.

We’re excited to announce that as of 11/18/2020, DeMers Automotive will become Pride Auto Care #4 at 1533 Main St, Longmont. The Pridemore Team have a great service reputation and offer everything from oil changes to diagnostics, brakes to tires, transmissions to engines, and everything in between for virtually any cars and light trucks on the road today, including diesels and hybrids!

As Brother Al puts it:

“We hoped to expand our family’s shops in the Northern Colorado area, and DeMers Automotive was a perfect fit with a great reputation. Having Megan (Marvin’s daughter and Service Advisor) stay on board as an important part of our new ‘Longmont family’ is a huge blessing! Megan and our friendly service team will offer a true full-service car care center with the best customer service around. We are blessed to be a part of the growing and vibrant City of Longmont.”

Please come by and support another great Colorado family, the Pridemores, just as you have supported me and my family for many years. See why we believe that our family tradition of offering the friendliest, down-home service will continue for many years to come.


Sincerely and with Best Regards,

Marvin DeMers
DeMers Automotive

Al, Vince & Dwight Pridemore
Co-owners Pride Auto Care